Role:
UX/UI Designer
Company:
Google UX Certificate
Project:
Edge
Brief:
Design an e-commerce service for people who are blind
Research
Understanding the User
I sat down with four individuals with varying degrees of visual ability to discuss their experiences shopping both online and in-store. Through these conversations, I discovered that some people with limited vision rely on apps that read item details aloud when presenting products to the camera. My aim in these discussions was to step into their shoes and better understand the challenges they face while performing a task I often take for granted—simply shopping at the grocery store.
Empathy Map
Solution:
A mobile application powered by AI that serves as a smart shopping assistant, providing a completely hands-free experience. It seamlessly integrates e-commerce platforms like Amazon with in-store retailers such as Target and Whole Foods. Users can simply voice their shopping list, select a store location, and let the assistant manage the entire ordering process—eliminating the hassle of juggling multiple shopping apps.
User Journey:
LO-FI
HI-FI
Scenario 1
The scenario showcases a user ordering groceries without ever picking up their phone. Throughout the video, you'll see how the user effortlessly selects a store, specifies their grocery items, and chooses their preferred delivery or pickup method—all through a seamless, hands-free experience.
HI-FI
Scenario 2
In Scenario 2, the virtual assistant helps the user find the perfect travel coffee mug. Edge presents the top three best-rated options and reads aloud brief descriptions of each from connected stores. After hearing the summaries, the user requests more details on one of the options and then decides to proceed to checkout.
